Tru Roots Beverages Company Logo


Grounded in our unmistakable legacy of passion, integrity and quality-you-can-taste, TruRoots Company™ is committed to producing delicious products that nourish many moments from farm to fridge (or pantry!).

We created TruRoots™ to cultivate brands and delicious products that nourish families and communities – from root to fruit. For us, this means our commitment to excellence extends to how we source and produce our products as well. Our family of brands includes R.W. Knudsen Family®, the gold-standard in fruit & vegetable juices; TruRoots™ organic grain-based foods; and Santa Cruz Organic® sauces and beverages. We’re excited to bring you beloved favorites and fresh innovation inspired by the pioneering spirit with which our brands were founded.  

The Tru Roots Company is a conglomerate holding company owned by Nexus Capital Management is Los Angeles CA.