JDE Peet’s is the world's leading pure-play coffee and tea company, serving approximately 4,200 cups of coffee or tea per second. It's an American-Dutch company that owns beverage brands, mostly of coffee, tea and hot chocolate. It was formed in 2015 following the merger of the coffee division of Mondelez International with Douwe Egberts as Jacobs Douwe Egberts. The stock of JDE Peet's is listed on the Euronext Amsterdam stock exchange.
In 1753 in Joure, the Netherlands, Egbert Douwes founded his first coffee outlet. Over a century later in 1895, in Bremen, Germany, Johann Jacobs opened his first grocery business. Then in 1966 in Berkeley, California, U.S., Alfred Peet opened his first Peet's coffee store. Today we are the world’s largest pure-play coffee & tea company by revenue active in more than 100 markets around the world.
Wherever you are in the world, you can enjoy one of our brands. Our unique portfolio of brands has been built upon a rich history and is deeply rooted in the local heritage of the coffee & tea culture in which we operate. Our brand portfolio allows us to offer a coffee & tea to everyone, no matter who they are, where they are, or what their preferences, by covering different price points, taste preferences, and drinking occasions.
Our brands bring people together, creating moments of connection and enjoyment and providing energy and sensory experiences. They give people the freedom to express their individuality and the power to transform themselves because we know amazing things can happen over a cup of coffee or tea. We use a distinctive brand building model to develop meaning and communications for our brands, so that they meet the needs of our consumers. Our global beverage brands are large players operating in multiple markets, with one meaning and one global execution. Our regional heroes have an international footprint with local nuances. These local nuances are based on cultural drinking habits, the stage of category development, and brand heritage. Our local brands are iconic in their local market. These brands leverage local culture and heritage, and are of true significance in their home country.