OK. Soda Can
OK Brand Sodas
OK Brand Sodas
OK Brand Soda Can
OK Brand Soda Can Dystopian Comic

OK Soda is a discontinued soft drink created by The Coca-Cola Company in 1993 that courted the American Generation X demographic with unusual advertising tactics, including neo-noir design, chain letters and deliberately negative publicity. After the soda did not sell well in select test markets, it was officially declared out of production in 1995 before reaching nationwide distribution.


The drink's slogan was "Things are going to be OK."


Coca-Cola marketing consultant Tom Pinko told National Public Radio, "People who are 19 years old are very accustomed to having been manipulated and knowing that they're manipulated," and that OK Soda's audience possessed a "lethargy [that] probably can't be penetrated by any commercial message." The general public did not respond to the offbeat campaign, and most critics point out that the campaigning was too overt in its courting of the youth and teen market. After test marketing OK was canceled by Coca-Cola just seven months after its launch and was never widely released.


Later can designs stated that the flavor was "A unique fruity soda."

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Contains Caffeine

Nutrition Information

Caffeine

0

g

Total Fat

0

g

Carbohydrates

0

g

Total Sugars

0

g

    Dietary Fiber

    0

    g

      Protein

      0

      g

      Sodium

      0

      g

      Cholestrol

      0

      g

      Ingredients

      Carbonated water, high fructose corn syrup and/or sucrose, citric acid, caramel color, potassium benzoate (to protect taste), phosphoric acid, acacia, natural flavors, potassium citrate, caffeine, dipotassium phosphate, glycerol ester of wood rosin, brominated vegetable oil, Red 40

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