OK soda logo

Website: www.bevrank.com/bevbrands/ok

OK Soda is a discontinued soft drink created by The Coca-Cola Company in 1993 that courted the American Generation X demographic with unusual advertising tactics, including neo-noir design, chain letters and deliberately negative publicity. After the soda did not sell well in select test markets, it was officially declared out of production in 1995 before reaching nationwide distribution.


The drink's slogan was "Things are going to be OK."


Given the state of things, and the discontinued soda, they were clearly wrong. Things are not ok.