NEHI Soda Logo


NEHI (pronounced "knee high") is a flavored soft drink that originated in the United States. It was introduced in 1924 by Chero-Cola/Union Bottle Works and founded by Claud A. Hatcher, a Columbus, Georgia grocer who began bottling ginger ale and root beer in 1905.

The "Nehi Corporation" name was adopted in 1928 after the Nehi fruit-flavored sodas became popular. In 1955, the company changed its name to Royal Crown Company, after the success of its RC Cola brand. In April 2008, Nehi became a brand of Dr Pepper Snapple Group (now known as Keurig Dr Pepper) in the United States.

In the early 20th century, the national advertising logo of NEHI was typically a picture of a woman's legs, in which the skirt was high enough to show the up to the knee to illustrate the correct pronunciation of the company name "knee-high".