Mirinda

Mirinda Logo

Website: design.pepsico.com/case-studies/mirinda-unexpected-combo

Mirinda /mɪˈrændə/ mih-RAN-də is a brand of soft drink originally created in Spain in 1959 and distributed globally by PepsiCo since 1970. Its name comes from the Esperanto translation of "admirable" or "amazing".


In the Arab world, Mirinda has been available since the late 1970s, with the Gulf states and Egypt as its biggest markets. Mirinda is also sold in France in Arab stores, Arab fast food restaurants and also in some of the large French hypermarkets such as Carrefour, Auchan and Géant.


May 9, 2023 press release - Mirinda (PepsiCo) released a change in branding and logo design update. Their new beverage slogan "There's no flavour like your flavour", alongside a playful new visual identity system, which honours creativity and uniqueness in all generations is intended to target Gen Z. Placing boldness at the forefront of Mirinda's 'M'pactful new look, the fruit flavoured carbonated soft drink brand aims to provide the much-needed spark of inspiration that Gen Z is craving.


Each of the brand's 50+ irresistible fruit flavours, including fan favourites Green Apple, Orange, Pineapple, Strawberry, and Watermelon, will be given a corresponding colour palette, each with their own vivid, contrasting colourways. Mirinda's innovative flavour offerings are tailored to the unique palate of communities around the world, including Green Cream Soda and Orange Tamarind in Vietnam, and Acai Berry in Poland. The new visual identity will be visible on all Mirinda cans, merchandise, advertisements, retail displays, digital media and anywhere else you find Mirinda across its 200 markets.