Michel Fruit Juice Beverage Brand Logo

Website: michel.swiss

Michel Classic stands for a diverse selection of fruity drinks for every occasion. The balanced and wide range consists of high-quality juices, the finest nectars and innovative fruit juice drinks. Michel Classic tastes delicious: pleasantly fruity, harmoniously rounded and gently refreshing.


Since 1984, all Michel products have been manufactured and sold by Rivella AG in Rothrist, Aargau. Thanks to a successful mixture of tradition and innovation, Michel as a quality brand today enjoys a reputation for the highest level of fruit enjoyment. Since 1929, one thing has been particularly important at Michel: diversity. This is the only way we can offer you the most diverse fruity moments of pleasure that distinguish Michel.

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