Koios Beverage Corp. announced it will officially start production on its functional Fit Soda line in April 2019.
Fit Soda has zero sugar, electrolytes will be made naturally, and infused with branched-chain amino acids (BCAAs).
Of the nine essential amino acids, three are BCAAs: leucine, isoleucine, and valine. “Branched-chain” refers to the chemical structure of BCAAs, of which are found in protein-rich foods such as eggs, meat, and dairy products. They are also a popular supplement sold primarily in powder form.
Fit Soda continues its forward momentum with new placement in several Circle K stores, enhancing the brand’s footprint and availability to consumers. The beverage, known for its blend of tantalizing flavors and nutritional benefits, will now be even more accessible to the public.
This strategic expansion into the convenience store market has placed Fit Soda on a promising path towards increased brand recognition and growth. The brand’s unique positioning offers consumers a better-for-you soda option without compromising on taste, a strategy that has seen it go toe-to-toe with other beverage titans in the market.
Fit Soda™ is available in a diverse range of all-natural flavors, which are free from preservatives, artificial flavors and colors. Notably, Fit Soda contains BCAA’s (branch chain amino acids) and electrolytes, which support post-workout recovery.