We’re up to good!
We’re up to fueling ourselves with nature’s original energy source (Hello, coffee fruit!). And while we’re at it, we’re up to upcycling what used to be coffee’s by-product and telling the world about our delicious, eco-efficient, bubbly energy pop; spreading the word on how to get a jolt of happy without the junk. We are changing the way people power their days. And we’re doing it all with a commitment to clean, healthy ingredients and transparency.
What is Cascara?
Cascara is the simply awesome and the better part of the coffee cherry – the fruit, not the bean! Although it comes from the coffee plant, Cascara tastes nothing like coffee. Because it’s brewed from a dried fruit, it more closely resembles an herbal tea. Typically, there is a natural sweetness to the flavor profile that may be complimented by tangy or floral notes.
The bean is the seed of the coffee cherry. Surrounding the bean is the vibrant red fruit; this makes the Cascara. Just like the bean, which makes your regular old cup of joe, the coffee fruit contains caffeine. However, while a cup of coffee contains anywhere from 100 - 150mg of caffeine, Up to Good Energy Pops contain 70mg of caffeine per can, making for a much more pleasant, vitalizing experience with no burn out. What also sets Cascara apart from the coffee bean is that it is also higher in antioxidants and other nutrients, making it energizing and healthier. In traditional coffee farming the beans are harvested for roasting, but the surrounding coffee fruit is discarded once it is separated from the beans. So far only a few coffee farmers produce Cascara. That means billions of pounds are wasted globally every year! This not only contributes to food waste, but negatively impacts the environment by allowing mountains of coffee fruit to decay on landfills and potentially poison water sources.