The original way to Taste The Thunder. Made of Strong. Not for the weak.
Thums Up is an Indian multinational brand of cola in India. It was introduced in 1977 to offset the withdrawal of The Coca-Cola Company from India. The brand was later bought by Coca-Cola who re-launched it in order to fight against Pepsi to capture the market.
As of February 2012, Thums Up is the leader in the cola segment in India, commanding approximately 42% market share and an overall 15% market share in the Indian aerated waters market. In 2018, Thums Up announced they will launch the aerated beverage in Bangladesh, Pakistan, Sri Lanka and Nepal. In 2021, the company became a billion-dollar brand in India.