Tango

Tango is a carbonated soft drink originating in the United Kingdom, primarily sold in the UK and Ireland. It was first launched by Corona in 1950. Corona was purchased by the Beecham Group in 1958, and Corona Soft Drinks by Britvic in 1987.

Tango is an iconic British brand, known and loved for its distinctive taste and lip-smacking, real fruit 'tang'. Famous for its refreshing taste and its real fruit tang, Tango was acquired by Britvic in 1987. The brand gained attention in the UK in the late 1980s and 1990s for disrupting soft drinks marketing with its creative ‘You know when you've been Tango’d’ advertising campaign which was seen to completely challenge the norms of the soft drinks market at the time. The campaign propelled the brand to success and became one of the most well-known TV adverts of all time.

Today Tango's beloved orange is one of the nation's favourite fruit flavoured soft drinks. Distributed nationwide, you will now find Tango sold in pubs, high street chain restaurants and all major supermarkets.

The Tango brand has been expanded through various licensing agreements with third parties to bring its distinctive tang to a range of products, from chocolate bars and bon bons, to a shower gel and a bar of soap.