SoBe Beverages Logo


SoBe began as the South Beach Beverage Company, a drink manufacturer based in Norwalk, Connecticut from 1996 to 2001. It was founded by Kevin McGovern, and co-founded by John Bello and Tom Schwalm in 1995. Their first product was SoBe Black Tea 3G which contained ginseng, guarana, and ginkgo. It proved to be popular and led to the introduction of other flavors.

SoBe was bought by PepsiCo in October 2000.

BevRank Bear