Shasta Beverages Logo


Shasta Beverages is an American soft drink manufacturer that markets a value-priced soft drink line with a wide variety of soda flavors, as well as a few drink mixers, under the brand name Shasta. Shasta began as The Shasta Mineral Springs Company at the base of Mt. Shasta, California, in 1889. The company name is derived from Mount Shasta in northern California and the associated Shasta Springs.

In 1931, Shasta produced its first soft drink, a ginger ale.

By the 1960s, Shasta was a well-known brand of sodas and mixers in most of the western United States and parts of the Southwest. During the 1960s, Shasta was purchased by Consolidated Foods (later known as Sara Lee) and was renamed Shasta Beverages. In 1985, it was acquired by the National Beverage Corp., which also owns the similarly marketed Faygo line of soft drinks.