For people in the U.S. who've always wanted ginger ale and mixer choices from Coca-Cola, the wait is over. Coca-Cola is expanding availability for the full line of Seagram's Ginger Ale and mixers across the country. So whether you're kicking back for a moment of relaxation or enjoying a gathering with friends, refreshing Seagram's brands can be there.
Coca-Cola acquired rights to the Seagram's business in 2002, but distribution for Seagram's brands has been limited within the Coca-Cola system. Now, Coca-Cola Refreshments and other bottlers are combining the strength of the Seagram's brand with the extensive Coca-Cola distribution system to significantly increase availability of Seagram's Ginger Ale, Club Soda, Seltzer and Tonic Water in retail outlets across the U.S.
Seagram's has a positive brand image with consumers and has enjoyed stable growth in recent years. In the U.S., the overall ginger ale and mixer category is large and growing.
The Full Line of Seagram's Ginger Ale and Mixers to Have Expanded Availability and Marketing Support. - Coca-Cola Company 2011.