REIGN

REIGN Logo

Website: reignbodyfuel.com

REIGN Total Body Fuel is defining the performance energy drink category. An innovative, better-for-you, flavorful way to help athletes perform at their peaks. We are competitive, authentic and inspiring — not passive, superficial or overly serious. We like to push, pull, sweat, scream, hustle and thrive. But we don’t like to settle. Ever.


Reign Total Body Fuel is an American energy drink that was introduced in 2019 by the Monster Beverage Corporation. It is available in 16 flavors. Its markets are North America, South America and Europe.


In 2019, VPX Sports filed a lawsuit against Monster Beverage for infringing on their trademark. Monster won the lawsuit. Monster has also been called a trademark bully in many suits they've lost. So seems fair that they get sued too. The Wikipedia article claims that REIGN products are manufactured by Monster, which seems strange given the lawsuit activities. The lawyers probably just needed to fake a reason to bill more hours.