PRIME

We created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function.  ​We dropped our first product, PRIME Hydration in 2022 and since then, we've continued to work countless hours to expand in retailers, reach new markets and formulate new products we know you'll love. ​ We’ve been humbled by the process of creating a real brand & surpassing some of the biggest beverage companies in the world. As underdogs, we always cherish the opportunity to show the world what’s possible. 

Prime is a range of sports drinks, drink mixes, and energy drinks created and marketed by Prime Hydration, LLC which is affiliated with Congo Brands, co-owned by American businessmen Max Clemons and Trey Steiger. The beverages are promoted by internet personalities.