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Website: www.powerade.com

Powerade was created by the Coca-Cola Company and first released in 1987. The company developed the soft drink as an alternative to sports drinks, which were becoming more and more popular. Powerade was originally marketed to athletes, who needed a drink that would keep them hydrated during strenuous workouts.


In 2000, Powerade became the official sports drink of the Olympics, alongside Aquarius, another sports drink made by Coca-Cola. It is a rival of another sports drink, Gatorade. In July 2001, the Coca-Cola Company launched a new formula for Powerade including vitamins B3, B6 and B12, which play a role in energy metabolism.


As of 2009 Powerade is managed under The Coca-Cola Company subsidiary Glacéau (VitaminWater, SmartWater).