Piggly Wiggly

Piggly Wiggly is an American supermarket chain operating in the American Southern and Midwestern regions run by Piggly Wiggly, LLC, an affiliate of C&S Wholesale Grocers. Its first outlet opened in 1916 in Memphis, Tennessee, and is notable as the first true self-service grocery store, and the originator of various familiar supermarket features, such as checkout stands, individual item price marking and shopping carts.