Mello Yello Logo


Mello Yello is a highly caffeinated, citrus-flavored soft drink produced, distributed and created by The Coca-Cola Company that was introduced on March 12, 1979, to compete with PepsiCo's Mountain Dew.

Mello Yello was withdrawn from Australia in the early 1990s, being replaced with the similar but un-caffeinated Lift.

In South Africa in the 1980s, Mello Yello became associated with Apartheid South African Police and their notorious canary-colored vehicles.

In 1994, it was launched in Colombia by the Coca-Cola Company under the name of Quatro.

In late June 2011, Mello Yello was relaunched in Japan. Packaging in Japan carries a 'Smooth Taste Smooth Times' slogan and a 'Since 1983' badge on the side of cans and bottles.

In December 2015, Mello Yello unveiled a new logo and packaging design, featuring a new stylized "MY" emblem in black on yellow. This logo was only used for the regular variant and the Mello Yello Zero. Mello Yello Cherry and Peach continued to use the previous logo until 2017.

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