Jarritos

Jarritos Logo

Website: jarritos.com

More than sixty years ago, Jarritos was born in Mexico. Today, it’s thriving in the U.S. and quenching thirsts from coast to coast. Eleven Super Good fruit flavors in a unique glass bottle deliver a taste of Mexico’s culture. So raise a glass… bottle that is, and toast to deliciousness. Cheers! - Novamex brands.


Jarritos is a brand of soft drink in Mexico, founded in 1950 by Don Francisco "El Güero" Hill and now owned by Novamex, a large independent bottling conglomerate based in El Paso, Texas, property of the Hill & ac. Co. It is also distributed in some areas of Mexico by the Pepsi Bottling Group and Cott.


Jarritos is made in fruit flavors and is less carbonated than popular soft drinks. It is made in Mexico. Many Jarritos varieties are naturally flavored. The word jarrito means "little jug" in Spanish and refers to the Mexican tradition of drinking water and other drinks in clay pottery jugs. Produced in Mexico, they are sold throughout the Americas.


Shortly after launching the first Jarritos in Tijuana, Francisco Hill developed a process to remove tamarind juice extract to create the first tamarind-flavored soft drink in Mexico: Jarritos Tamarindo. Hill quickly followed with Mandarin, Lemon, and Fruit Punch flavors gaining greater market share and becoming the national soft drink of Mexico. Exports to the United States began in 1989. According to the 2009 edition of the book Mexico Greatest Brands, 6000 bottles of Jarritos are shipped across the border each minute. Production is now done by Novamex based in El Paso Texas.