HUZZAH™ Probiotic Seltzer, the first non-alcoholic innovation from Molson Coors Beverage Company. Launched September 2020 with the support of L.A. Libations, a next-generation beverage incubator, HUZZAH™ is a pumped-up, full-flavored seltzer with added probiotics to help support a healthy gut.

The first to hit shelves is Huzzah!, a probiotic seltzer that contains 3 grams or less of sugar per 12-ounce can. Available in three flavors — Strawberry & Hibiscus, Juicy Pear and Raspberry & Lemon — Huzzah! has launched direct-to-consumer sales via its website, and plans to roll out in retail stores in Southern California this month. Developed in-house in Fairfield, Calif., the seltzer contains added probiotics to support a healthy gut.

Unfortunately the website and the instagram page are now dead or redirect elsewhere. And seeing the HUZZAH pallets at grocery discount stores does not bode well for the future of HUZZAH. But it does look like it's still for sale online through several retailers.