GURU believes energy shouldn’t come at the expense of health. Which is why we are on a mission to clean up the energy drink industry, one can at a time.
In 1999, we launched the world’s first Natural Energy Drink to provide our friends with a clean source of energy to sustain their demanding lifestyle. Our formula is the result of years of experimentation to find the perfect balance of natural, plant-based ingredients. We know when energy comes directly from earthy, organic sources, it’s got to be good! 20 years later, we graduated from the nightlife and are now crafting GURU to inspire our community to become the best version of themselves. We spend a bit less time partying and more time outside reconnecting with nature. Good energy isn’t just a function of natural ingredients. We believe it also comes from within. We surround ourselves with good people sharing our common values.