Bai Logo


Bai Brands is a beverage company founded in 2009 in Princeton, New Jersey, by entrepreneur Ben Weiss. Weiss started Bai after he learned about the coffeefruit – the fruit that surrounds the outside of the coffee bean — and decided to use it to create a new brand of beverages. In 2016 Bai Brands was purchased by Dr Pepper Snapple Bottling Group for $1.7 billion.