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Atkins Nutritionals, Inc. was founded by Robert Atkins in order to promote the low-carbohydrate packaged foods of the Atkins diet. Following the death of its founder in 2003, the popularity of the diet and demand for Atkins products waned, causing Atkins Nutritionals Inc. to file for bankruptcy in July 2005, citing losses of $340 million. As of 2017, it is part of The Simply Good Foods Company.